Bridge the Gap: Digital vs. Print Marketing

Marketing Options You Should Know About

When it comes to advertising your business, you want the best. There are many different form of marketing that can be used to boost your sales and increase traffic to your business.

With that being said -- what are the most effective marketing strategies? What is the difference between traditional print and digital marketing? Continue reading to learn more!

In the last decade alone, most marketers have begun to make the transition from print to digital marketing. While many claim that print marketing is timeless an equal number protest that digital is the way of the future.

A recent study performed by a Canadian neuro marketer- True Impact - showed that print marketing was more visually stimulating and memorable to its reader. It also stated that information in print marketing required 21% less effort to process.

With information like that it’s easy to assume that print marketing is better than digital. However, there are many benefits to digital that could NEVER be met by print marketing.

When you are looking for a more conventional way to improve your marketing strategy, there’s no doubt that digital marketing is the best. There are a variety of reason that make digital marketing the best.

Firstly, your outreach potential is significantly higher compared to print marketing. Rather physically handing-out, mailing, or delivering print work -- digital marketing is instantaneous.



In addition to its quick outreach, digital marketing can be personalized in a way that makes it difficult for traditional prints. Software such as email marketing automation can send you subscribers, tailored to their name and shopping habits.

Digital marketing is so much more than email advertisements and website, and many people forget that. Social media such as Facebook and Twitter are the most crucial digital resources for a business today.

Not only is it FREE, but social media is an incredible way to build relationships and reach out to your clients. These relationship will be built in a way that could never be accomplished through traditional marketing.

The average employee uses 10,000 sheets of paper per year, and 45% of paper printed in an office ends up in the trash by the end of the day.

It’s also important for many business owners to remain eco-friendly, for reputation and economical purposes. Digital marketing requires ZERO paper, and allows you to share, create, and publish as many “sheets” of paper that you wish.
As a result of less paper used, as minimal as it may be, you’re reducing production costs.



Benefits of digital also exceed traditional print marketing because you’re able to track conversion, shares, clicks, and other forms of marketing management strategies. This process allows you to see real-time results and determine the effectiveness of your campaign.

Can you do that with print marketing? No, because once print marketing is sent out you’ll never see it again. Unless of course -- your prints have coupons or promotional ads that need to be physically present at the time of purchase.

In conclusion, there are many great benefits to both digital and traditional print marketing, but nothing beats our modern day of technology. Without doubt -- digital marketing offers incomparable features like personalization, email automation, real-time tracking, and it’s eco-friendly.

To learn more about how YOU can transition from print to digital marketing call our SEO Helpdesk at (888) 7-ADZZUP and get the information you need.