Target Millennials & Increase Revenue

New Wave Technology & Your Business

The age of millennials-- known as the era of wearable technology, wireless networks, online communication, and virtual reality-- they’re just a bunch of spoiled & unmotivated kids, right? Despite its inferior assumptions by older generations, this particular group plays a large role in the turning point for entrepreneurs and business owners alike.

With over ¼ of the world's capacity being millennials, we are a unity of 80 billion people and reach a total of $600 billion each year as consumers! Born between the ages of 1981 to 1997, our generation offers wisdom and the knowledge of new-age technology.

In a recent study-- millennials were proven to be trendsetters, career-driven, highly educated, brand loyal, and said to have a large influence over their baby-boomer elders.

Another staggering statistic is that this generation of millennials is said to inherit up to $30 billion from family estates, and 57% won’t be changing their spending habits! If you are a current business owner looking to increase revenue why not start targeting this generation NOW?

Social Media

With a developing generation like millennials, social media is constantly changing, evolving, and growing. Ages 18 to 34, these proteges are taking over the “throne” of baby boomers and making themselves feel right at home.

One of the most common assumptions about millennials is that we are not brand loyal; with our easy breezy attitude we jump from what’s hot to the next. However, in a recent study, 67% of millennials said to be loyal to a particular brand, IF they were responded to via social media.




On any given Sunday, this evolving generation uses between two and three electronic devices (e.g. apple watch, laptop, cellphone, tablet..etc) per day.

Mobile Devices

Speaking of mobile devices, our advancing society is becoming more and more interactive via on-the-go technology. Whether you are a fan of new gadgets or not, it is the wave of the future and will only increase your chances of consumer traffic.

Take advantage of mobile websites for your business-- and increase your odds of being viewed on one of the million cellphones used per day. It takes as little as 5 seconds to capture someone's attention before they move on to another source- ensure your mobile website is fully functional and up-to-speed.

With 67% of millennials saying they were brand loyal, only 3% of them looked to magazines or books for business information or research. Mobile devices now account for 2 out of every 3 minutes spent online!

Payment Methods

As society evolves, so do the ways of its people. With new technology being created and branded each day, new forms of purchasing and sellings is becoming increasingly popular-- Dare I say necessary?





Payment methods such as NFC (near field communication) and Apple Pay use radio frequency to connect a smartphone to your payment device in seconds. These secure payment methods are convenient, easy, and utilized by companies across the globe.

Many small businesses are also using methods like Square, this brand offers a matchbook sized device that plugs into your cellphone’s audio-jack, used to swipe & charge credit cards. This simplistic device sends money immediately to your bank account, and allows easy refunds as well.

Video

With media platforms like Youtube taking the world by storm, you can upload commercials, tutorials, virtual tours or photo presentations to help direct consumer traffic. Videos also give your business the potential to go viral, and can be viewed by hundreds of people each day if shared on sites like Facebook.





Did you know that a video on your website's landing page can increase conversion rates by up to 80%?

When shopping for online products or simply researching a brand, 90% of consumers said that a video helped them in their decision process. Also, 80% of those who have viewed video ads online still remember the video after 30 days!

Other options that you can look to include are with sites like SlideShare by LinkedIn-- you can create any number of slides for products, information sources or ideas that may generate interest from consumers.

When working with companies like Adzzup you can begin generating new customers through great reviews, and successful online marketing. With the latest on mobile optimization and technology, we are guaranteed to help your business gain more online exposure.