How to slay the SEO Dragon!
So I’m sure if you have tried or researched search engine optimization, you have come across similar hyperbole. As a SEO specialist myself, I have come across a countless array of these uber enticing headlines. So here's the big secret: there is no “super classified” blueprint to search engine optimization. The truth is we all get the same guidelines from big brother Google and have to find the path of least resistance thru them. Complicating the matter even further is Google's’ maddening, and quite consistent, push for exemplary customer satisfaction. This push causes the monolith to abruptly and again, quite consistently, throw a monkey wrench in the average digital marketers well laid plans. The only counter to Google’s pursuits, is to be better than average SEO Agency. I wish I had a much more concise and technical nerd of an answer. Sorry, I don’t and nobody else does for that matter.
Well not one worth the paper it’s printed on. There’s plenty of theories and insight floating around of the internet and for the most part they are all right. In some way or another all the various SEO strategies are correct, however, none of them are 100% right. That’s because there is no one size fits all, set it and forget it answer to optimizing your site. The realistic way to look at it is trial and error. SEO is basically a modern day version of Frankenstein. You, as Dr. Frankenstein, try and try again fine tuning and tweaking your process. Just as soon as you think you got the perfect creation, Google comes along and sends a lightning strike that overheats the system and your back at square one. No fear, it happens to all of us. Patience and attention to detail is the key. Constant analysis and research into anticipating the next algorithm change or update of best practices from big brother. Use the tools available to you and your company to strengthen on page SEO. In my opinion there isn't even a goto, all in one tool in the market to track and research your website optimization. Some swear by SEMRush, while others may use the Hoth's many products. It comes down to what works for you, and which platform you are most comfortable with as an internet marketing company.
Basic SEO Tips to Start With:
Optimize your Title Tags for a higher Click-Thru Rate
Include primary keywords in your title tag and descriptions
Add numbers in your tags for 36% more clicks
Use title tag modifiers:
Current year
Best
Free shipping
Maximize Blog Optimization
Reuse and repurpose blog content
Create how-to videos based on your blog content
Publish your blog on all Social Media accounts
Repost blog monthly
Link other pages and articles to strengthen your blogs authority
Write blogs using long-tail keywords and semantic phrases
Add compressed images and optimize alt image text for each image using long-tail keywords and semantic phrases
Be sure that your blog length is longer. 1st page ranking blogs on Google average about 1900 words.
Use Search Console to the fullest
Check your traffic on Search Console and use the keywords with high impressions but no clicks in your content; title tags, descriptions and body.
Find pages with authority and link them to pages you want to push up in rankings
Identify pages that are not performing well that you can delete and 301 redirect to a more authorative article on your website.
Use the Crawl Errors report to find any broken links and which pages are linking to them and set up redirects
Beef Up your User Experience (UX)
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B
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Now, as I said there are no sure fire ways to Search Engine Optimization dominance, however follow these tips and your off to a good start.
Can SEO Help your Business?
For small and medium sized business the answer is a resounding yes! SEO is a micro businesses best friend. Organic ranking in Google Serp, as well as Google Maps listings are usually a owners first introduction to the online community. This is where users searching for your services will most likely find you once they begin looking. Taking advantage of any tool to give your SEO a boost is crucial to surviving in the competitive world of SMB.
4 Comments
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